Melissa Jaffin is a skilled communications strategist who generates positive buzz with carefully crafted client messages. With more than 15 years of experience and a broad vision of clients’ long- and short-term messaging goals, she leverages her extensive skills in positioning, writing, marketing and industry intelligence to develop compelling market positions for client companies. Melissa maintains strong relationships with top members of the consumer, retail and business media and with leading executives in fashion and retail. She excels at selling each client’s story with a razor-sharp focus on the news hook or trend most likely to catch the eye of top editors and producers. She holds a BA in journalism from the University of WisconsinMadison School of Journalism and is an active fundraiser for Children’s Miracle Network Hospitals.