Melissa Jaffin

Senior Vice President

Melissa Jaffin

A skilled communications strategist who generates positive buzz with her carefully crafted client messages, Melissa has been an invaluable member of the BCG team since its inception. With her broad vision of our clients’ long- and short- term messaging goals, she focuses on developing compelling market positions for client companies through extensive skills in positioning, writing, marketing and industry intelligence. Melissa is able to look beyond the headlines, helping clients articulate a well-defined, consistent message to their customers, partners, investors and other key audiences. And she excels at selling that story with a razor-sharp focus on the news hook or trend most likely to catch the eye of top editors and producers.

With more than 15 years experience as a communications specialist, Melissa knows all the players, be they top members of the consumer, retail and business media, or leading executives in fashion and retail. She specializes in advising senior management on a variety of communications issues including corporate initiatives, competitive landscape, and thought leadership opportunities, and has worked closely with Bluefly, American Eagle, Talbots, and The Doneger Group, as well as industry legend Marvin Traub and Saks Fifth Avenue. Melissa has also overseen major corporate and industry events, including The Annual Outstanding Mother Awards.

Prior to joining BCG, Melissa worked at Morgen-Walke Associates, a leading U.S.-based business communications agency. While at Morgen-Walke, she developed long-standing relationships with the investment community through her marketing role on behalf of publicly traded companies. She previously managed all marketing strategies to support the New York Stock Exchange listing of Regis Corporation, owner of Vidal Sassoon, Supercuts and Jean Louis David salons.

Melissa holds a BA in journalism from the University of Wisconsin-Madison School of Journalism. With a passion for helping equip hospitals with the necessary tools, specialties and expertise to save and improve the lives of children, Melissa fundraises for Children’s Miracle Network Hospitals. She is also a certified Zumba instructor, and loves to dance, do yoga, ski and run – mostly after her three beautiful daughters.

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