Samantha Nadel is a BCG Account Executive with a knack for identifying and researching the latest retail, fashion and commerce trends. She is an avid traveler who has a keen eye for how styles gain traction across the globe. When she isn’t working, Samantha enjoys exploring unique coffee shops, great restaurants and pop-up stores. She has merged her passion for uncovering fashion trends with her work in PR by connecting with retailers. Samantha’s experience includes roles at PR agencies and on in-house PR teams. Prior to joining BCG, she worked at Kenneth Cole, where she collaborated closely with celebrities and influencers to market the latest fashion products. She holds a BA in Media Advertising from Indiana University.