As Social Media Manager, Dani manages both internal and external activations across all social media platforms. Prior to joining BCG, she supported the social media portfolios of several corporate client accounts at W2O Group, a healthcare-focused communications firm. There, she developed integrated communications assets and strategies, wrote original content and implemented best social media practices on behalf of clients. Prior to that, she led the social media efforts for a nonprofit organization, where she created daily written content and produced, directed and oversaw the editing of original video content. In her spare time, she is a “foodie influencer” and runs the Instagram account @hold_the_fries. Dani holds a BA in Public Communications with a minor in Marketing from American University.